YouTube Video Marketing Tips
Think about your Title
The title of your video will effect search results and thus the number of views your video gets. Don’t be quick to title your video after your company (unless they are the keywords you are after). Perform some preliminary video keyword research around what your customers would search for. For optimal exposure of your business online video, your title should contain your most important keywords.
Create a keyword rich Description
Make sure your most important keyword appears in the beginning of your description. These should piggy-back of the Title of your video and textual SEO keywords to produce best video marketing results. Also, make sure to not put too many into the description – 10-15 VSEO keyword phrases are optimal.
Include your URL into your Description
Completely list your URL (ex, http://www.yourdomaninname.com) in your keyword rich description. This will help direct linking and make it easy for viewer to get to your website.
Coordinate your Tags
Just like in your Description, list your Tags in coordination with your textual video production SEO strategy. Think about what your customers would search for and then select a handful of highly relevant keyword tags for optimal marketing video production return.